Associated Press
Who is Dr. John DenBoer? If you asked him that 5 years ago, he would have easily replied “CEO.” If you asked anybody, after seeing one of his many National or International talks, they probably would have identified the Geriatric Neuropsychologist and Sports Psychology guru as an innovative and dynamic person – if not a little weird.
If you ask the former entrepreneur to describe himself now, he says – clearly and convincingly – that he primarily identifies as a Dad.
The last few years have not been kind to anybody – particularly Dr. Denboer. In 2019 the business that he founded and grew into a $50MM company, Smart Brain Aging, Inc. (now Dementia Prevention Systems) was the victim of a hostile takeover, with a former investor turned business rival taking control of DenBoer’s employees and terminating many of his clients. It was a tremendously demoralizing and trying time for DenBoer and his family.
When DenBoer fought back, hiring a lawyer and spending over $150,000 in legal fees in a year, this nemesis engaged in repeated online slander and defamation. This greatly impacted both DenBoer’s personal and professional reputation.
It also caused him to ultimately lose the business that he had worked so hard for – a business built in his grandmother’s memory.
Additionally, he was the victim of libel, and is currently pursuing a lawsuit against The Milwaukee Journal Sentinel. This was spurned by a political rival in DenBoer’s bid for a volunteer Trustee position in his local village.
Luckily for consumers some of his technique and teachings are still found on-line, including his documentary and book, both titled “This is Dementia.” (www.thisisdementia.com).
Denboer says that although his most important tole continues to be his one as a father, he is gradually forming strategic operational relationships in the senior care community.
DenBoer’s Bio is below:
Dr. John DenBoer is a Clinical Neuropsychologist specializing in the assessment and detection of early-stage dementia. He received his internship training at VA Boston Healthcare System (Boston University School of Medicine/Harvard University) and received his postdoctoral training at Barrow Neurological Institute. He has published extensively in the area of Clinical Neuropsychology and has been an expert speaker at many local, national, and international conferences. He is the Founder, CEO, and Chief Medical Officer of SMART Brain Aging, Inc., a company designed to help prevent and intervene in mild cognitive impairment and early-stage dementia.
In the last 3 years he has become a world-renown speaker in the area of early-stage dementia detection and treatment. This has culminated in a Netflix documentary and corresponding book, entitled “This is Dementia?!”. (https://www.youtube.com/watch?v=rDVUAdxsg7Y).
In addition to being an international expert in dementia and geriatric clinical neuropsychology, DenBoer is also an Elite-level tennis instructor. Specifically, he is a is a USPTA-Elite and PTR Teaching Professional. He specializes in developing junior elite tennis players and helping them realize their dreams at playing college tennis. He has been on the team of over 22 Grand Slams and 15 NCAA D1 Champions.
In the last 10 years DenBoer has become a much-sought after Mental Skills Expert for tennis players. Up until the pandemic, he has had the opportunity to travel the ATP, WTA, and ITF tours, and does a great deal of virtual work as well. This has culminated in DenBoer’s company, Mental Edge Tennis.
If interested in Dr. DenBoer’s company and tennis-related activities, one may visit his website at www.tennismentaledgepsych.com.
Dr. DenBoer compliments his tennis-related activities with working on brain optimization with elite baseball players and has served as a consultant for MLB.
